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Popping My Collar: Applying Anthropology to the Field of Design and Marketing

This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.

Identiferoai:union.ndltd.org:WATERLOO/oai:uwspace.uwaterloo.ca:10012/4269
Date23 January 2009
CreatorsPlatz, Kayleigh Helene
Source SetsUniversity of Waterloo Electronic Theses Repository
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation

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