Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. / The purpose of this mini thesis is to investigate the research question, "What is the
importance and effectiveness of public relations practice in obtaining coverage in a
multimedia newspaper?" It is obvious that the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the role of the
journalists. But has it changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the
multimedia newspapers content and public relations practice's impact on that
content. The research is interested in whether the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the journalists
and whether it has changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry). The research reviews the perceived value of public
relations to journalists operating within the multimedia newspaper context.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/2307 |
| Date | January 2011 |
| Creators | Merle Carol, Van Diemel |
| Contributors | Pike, Marian, Cape Peninsula University of Technology. Faculty of Informatics and Design. Dept. of Public Relations Management. |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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