As Arnold (2002) and Pritchard et.al. (2004) noted, one of the keys to success in public relations includes mentoring. Mentoring has been used among public relations practitioners to develop knowledge and skills and obtain career counseling. However, little work has been done to quantify the value practitioners ascribed to mentoring relationships.This study used Q methodology to examine feelings and thoughts of some of the top public relations mentors and proteges, attempting to fill that gap and quantify the value public relations professionals placed on mentoring relationships.The sample consisted of 20 public relations practitioners, ten mentors and ten proteges. Each sorted a sample of 48 Q statements containing positive and negative statements on four categories.The findings suggest that most public relations practitioners have quite positive feelings about mentoring; however, gender composition is still an issue in conflict. A mentor's experience, ability, and confidence are considered more when identifying a superior mentor. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188029 |
| Date | January 2005 |
| Creators | Chen, Chia-Wen |
| Contributors | Pritchard, Robert S. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iii, 68 leaves ; 28 cm. |
| Source | Virtual Press |
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