While many publications comment on successful relationships, it was necessary to specifically analyze the relationship between public relations practitioners and their clients. Using traits gathered in the literature review, the researcher prepared a Q study to identify, "Which relationship traits do agency representatives and client counterparts find most important?"Subjects included principals of agencies listed in the 2004 Indianapolis Business Journal's "Book of Lists," and their clients. Each respondent ranked the Q statements two times, once reflecting their own attitudes and another reflecting the attitudes of their counterpart.Of the twelve traits studied, eight were ranked as highly important to participants. Also, the researcher surmised that clients better understand their relationships, ranking three of five traits as highly important when assuming their counterparts' roles. In contrast, agency partners ranked two of the five traits that their counterparts found highly important. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188188 |
| Date | January 2006 |
| Creators | Everling, Kelly B. |
| Contributors | Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | v, 77 leaves ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us-in |
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