Customer relationship management: A financial perspective

Description

This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2694
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3711&context=etd-project

Tags

Consumers -- Research

Customer services -- Management

Consumer satisfaction

Financial planners -- Marketing

Service industries -- Quality control

Public relations personnel

Sales management

Banks and banking -- Software

Data mining

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3711
Date	01 January 2004
Creators	Lowther, Dwain Eldred
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project