I have chosen the above mentioned theme of my Master's Thesis not only with respect to my professional management activities but also due to my personal interest in issues of modern technologies affecting all of the areas of personal and work life.
The purpose of diploma thesis is not only to elaborate the summary of tools already applied in the Internet environment for use of marketing and Public Relations classical music but also the summary of new and emerging tools that could be applied for such use but have not yet been applied in classical music.
Generally, this thesis deals with the chosen theme at user level and describes current applicable means available at the Internet with regard to possible use for institutions functioning in clasical music. It summarizes obtained data on current and emerging technologies and provides a comprehensive and user-friendly survey of given issues.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:177846 |
| Date | January 2014 |
| Creators | Straková, Martina |
| Contributors | RADOK ŽÁDNÁ, Ingeborg, ŠTILEC, Jiří |
| Publisher | Akademie múzických umění v Praze.Hudební a taneční fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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