Master of Arts / Department of Communications / William Schenck-Hamlin / Public Service Announcements are a fixture of both our media and cultural landscape. Their
images and messages have inspired and defined movements and generations. The impact of
PSAs is explored in this work to highlight the need to examine the impact of an emerging
phenomenon of public service messaging: The Hybrid PSA. The Hybrid PSA is a message that
blends and blurs the line between commercial and social causes. To explore the intricacies and
impact of the Hybrid PSA, this work first works to define the “classical” PSA. Then, by
observation and critique, the variance between the “classic” and the Hybrid is established. To
contrast, the genre of Propaganda is explored and the possibility that the Hybrid PSA could be
defined as propaganda is examined. Finally, the ethical implications of such a generic
classification being established are discussed.
| Identifer | oai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/1138 |
| Date | January 1900 |
| Creators | Rodenberg, Jesyca H. |
| Publisher | Kansas State University |
| Source Sets | K-State Research Exchange |
| Language | en_US |
| Detected Language | English |
| Type | Report |
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