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Responsiveness to affective appeals in public service advertising : the moderating and mediating roles of gender, age, and ad-evoked emotions

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1. http://repository.hkbu.edu.hk/etd_ra/183
2. http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1182&context=etd_ra

Identifer	oai:union.ndltd.org:hkbu.edu.hk/oai:repository.hkbu.edu.hk:etd_ra-1182
Date	01 January 1999
Creators	Cheung, Wai Piu
Publisher	HKBU Institutional Repository
Source Sets	Hong Kong Baptist University
Language	English
Detected Language	English
Type	text
Format	application/pdf
Source	Restricted Access Theses and Dissertations
Rights	The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.