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Predicting sponsorship effects in E-newspapers using the sponsorship knowledge inventory

Thesis (Ph. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves 106-132). Also available on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/47679208
Date January 2000
CreatorsRodgers, Shelly
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books.
Sourcefree to MU campus, to others for purchase

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