by Leung Hung Cheong, Leung Wai Kwan, Sabrina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.3 / Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5 / What is the Internet? --- p.5 / A Brief History of the Internet --- p.6 / The Global Influence of the Internet --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Facts in the U.S. Newspapers Industry --- p.9 / Evolution of Online Newspapers --- p.12 / Research for German Dailies on WWW --- p.15 / Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20 / Elements of an Electronic Newspaper --- p.20 / Free Access versus Subscription --- p.23 / Operation of an Online Newspaper --- p.25 / Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28 / The Newspaper Industry in Hong Kong --- p.28 / Objectives of Study --- p.31 / Research Methodology --- p.32 / Chapter VI. --- RESEARCH FINDINGS --- p.35 / Result for the Exploratory Study: Two Online / Newspaper Publishers in Hong Kong --- p.35 / "Result for the Quantitative Study," / Part I - Overall Survey Responses --- p.40 / "Result for the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.46 / Chapter VII. --- INTERPRETATION OF RESULTS --- p.51 / "For Result of the Quantitative Study," / Part I - Overall Survey Responses --- p.51 / "For Result of the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.53 / Chapter VIII. --- RECOMMENDATIONS --- p.56 / Chapter IX. --- CONCLUSIONS --- p.59 / Chapter X. --- LIMITATION OF STUDY --- p.61 / Chapter XI. --- APPENDICES --- p.64 / Appendix A - Electronic Newspaper Publishers' Questionnaire / Appendix B - Electronic Newspaper Readers' Survey / Appendix C - Summary for Customer Survey Result / Appendix D - Reference Table for T-Tests Results / Appendix E - Graphical Illustration of Survey Results
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322483 |
| Date | January 1999 |
| Contributors | Leung, Hung Cheong., Leung, Wai Kwan Sabrina., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 63, [23] leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0021 seconds