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Nákupní chování a postoje zákazníků maloobchodní jednotky / Shopping behaviour and customers attitude related to selected retail outlet

The theoretical section attempts to explain shoppers? behaviour in defining the terms of consuming and buying. The marketing research focused on customers planning of purchases or factors affecting the purchases without a plan and attempted to look at different groups of customers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153626
Date January 2013
CreatorsVÍTKOVÁ, Nikola
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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