This paper is based on the concept that Values drive value, a theory investigated by Bo Enquist and his colleagues at CTF in Karlstad. Our research attempts to see if the values of a supplier really matter to the purchaser. The focus of our research is two organizations that have official values that play a major part in the organizational decision making, culture and marketing. Currently there is a consensus that the culture is an essential factor in creating successful businesses.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-3784 |
| Date | January 2009 |
| Creators | Lilja, Marcus, Bergsten, Andrea |
| Publisher | Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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