The thesis is focused on the analysis and subsequent identification of consumer behavior especially in the Russian Federation. It is divided into seven chapters, where the first chapter describes the historical aspects of consumer behavior research and presents the basic trends in behavior of the consumers in modern society. Further, the main factors that influence consumer behavior are identified and stages of purchasing decision process are described. This thesis approaches the concept of perception of advertising and examines consumer behavior in marketing systems. The last chapter focuses on specifics of consumer behavior in the Russian Federation. It identifies different types of consumers in Russia, structure of Russian society and the feaures of the Russian perception of advertising.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112815 |
| Date | January 2011 |
| Creators | Te, Nina |
| Contributors | Drozen, František, Šípek, Ladiskav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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