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Multi-product strategy and market growth : the benefits of rapid design transfer in new product development

Kentaro Nobeoka and Michael A. Cusumano. / Includes bibliographical references (p. 37-39). / Supported by the Sloan Foundation and the International Motor Vehicle Program (IMVP) at the Massachusetts Institute of Technology.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/17119
Date January 1994
ContributorsNobeoka, Kentarō, Cusumano, Michael A., 1954-, MIT Japan Program.
PublisherMIT Japan Program, Massachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format41 p., 3256264 bytes, application/pdf
RelationMITJP (Series) ; 94-05.

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