Integrating public relations into marketing strategies in the state of Qatar

Description

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/1918
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2918&context=etd-project

Tags

Business enterprises -- Qatar

Petroleum industry and trade -- Qatar

Sales promotion

Marketing -- Management

Marketing -- Decision making

Qatar -- Economic conditions

Qatar -- Commerce

Public Relations and Advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2918
Date	01 January 2001
Creators	Al-Hajri, Hamad Faleh
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project