The primary purpose of this research is to study the marketing strategies for the real estate industry in Taiwan. After literature review, the aspects of 4Ps and 4Cs are used as the framework of this study. Qualitative research method is used to generate perception understanding of real estate industry phenomena and the interpretations behind each of them. Two real estate corporates are selected and interviewed with one store manager in each of them. Marketing strategies and directions are found from the interviews; by analyzing the answers through 4Ps and 4Cs. Moreover, recommendations are presented at the last chapter of this study.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908111-234232 |
| Date | 08 September 2011 |
| Creators | Tien, Ying-Hsun |
| Contributors | Hsi-Mei Chung, Chi-Min Fong, Chi-Hong Tseng |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-234232 |
| Rights | user_define, Copyright information available at source archive |
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