This master´s thesis deals with marketing research of customer satisfaction of Akademie Caffé and subsequent evaluation of this research based on questionnaire as a research instrument. An important part of this work are also suggestions and recommendations that lead to increased satisfaction, thereby increasing sales and gaining a better position in the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223686 |
| Date | January 2012 |
| Creators | Michalová, Veronika |
| Contributors | Bezděková, Markéta, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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