The growing prevalence of obesity, both in adults and children, not only in developed countries, is perceived as a global problem due to the associated health risks. This study quantifies the media content in the selected period 01.07.2019-30.06.2020, it identifies which media and with what reach communicates the obesity most often, as well as verifies whether this finding correlates with the sources of information most often used by obese people. In addition, it finds a correlation between the use of the term obesity in the title and the complexity of the information contained therein. The aim of this study is to analyze media content as a source of information on obesity and to verify in this context whether media content supports the stereotype in terms of depicting obesity as a disease and health risk associated with individual responsibility at the level of etiology and therapy, including appropriate stigmatizing visualization. Furthermore to verify, whether the authors of media content related to obesity, as this is perceived as a disease, most often mediate the views and perspectives of doctors, respectively obesitologists, and are a means for government communication of strategies in the field of health and health literacy of the Czech Republic's population. There was used quantitative...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:451181 |
| Date | January 2021 |
| Creators | Burdová, Lucie |
| Contributors | Matoulek, Martin, Svačina, Štěpán |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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