The thesis is mainly theoretic-empiric. It deals with influence of an advert on pupils at secondary schools. The theoretic part deals with basic summary of key topics of adverts based on literature. There is also a part of teenagers´developing aspects. In the practical part the exploration is based on a questionaire which investigates manners and attitudes of pupils in relation to an advert.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189432 |
| Date | January 2015 |
| Creators | MACOSZKOVÁ, Nikola |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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