This thesis deals with the marketing mix, which is in a real estate agent VL REALITY s.r.o. currently applied. Based on the theoretical bases and a complex analysis of the selected company is the practical part of the proposed changes and recommendations which should lead to building a brand and improve the situation on the market and acquire new customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:232794 |
| Date | January 2013 |
| Creators | Julinová, Martina |
| Contributors | Kuchařík, Lukáš, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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