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Three essays in quantitative marketing.

by Ka-Kit Tse. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / Acknowledgments --- p.i / List of tables --- p.v / Chapter Chapter 1: --- Overall Review --- p.1 / Chapter Chapter 2: --- Essay one - A Mathematical Programming Approach to Clusterwise Regression Model and its Extensions / Chapter 2.0. --- Abstract --- p.5 / Chapter 2.1. --- Introduction --- p.6 / Chapter 2.2. --- A Mathematical Programming Formulation of the Clusterwise Regression Model --- p.10 / Chapter 2.2.1. --- The Generalized Clusterwise Regression Model --- p.10 / Chapter 2.2.2. --- "Clusterwise Regression Model (Spath, 1979)" --- p.14 / Chapter 2.2.3. --- A Nonparametric Clusterwise Regression Model --- p.15 / Chapter 2.2.4. --- A Mixture Approach to Clusterwise Regression Model --- p.16 / Chapter 2.2.5. --- An Illustrative Application --- p.19 / Chapter 2.3. --- Mathematical Programming Formulation of the Clusterwise Discriminant Analysis --- p.21 / Chapter 2.4. --- Conclusion --- p.25 / Chapter 2.5. --- Appendix --- p.28 / Chapter 2.6. --- References --- p.32 / Chapter 2.7. --- Tables --- p.35 / Chapter Chapter 3: --- Essay two - A Mathematical Programming Approach to Clusterwise Rank Order Logit Model / Chapter 3.0. --- Abstract --- p.40 / Chapter 3.1. --- Introduction --- p.41 / Chapter 3.2. --- Clusterwise Rank Order Logit Model --- p.42 / Chapter 3.3. --- Numerical Illustration --- p.46 / Chapter 3.4. --- Conclustion --- p.48 / Chapter 3.5. --- References --- p.50 / Chapter 3.6. --- Tables --- p.52 / Chapter Chapter 4: --- Essay three - A Mathematical Programming Approach to Metric Unidimensional Scaling / Chapter 4.0. --- Abstract --- p.53 / Chapter 4.1. --- Introduction --- p.54 / Chapter 4.2. --- Nonlinear Programming Formulation --- p.56 / Chapter 4.3. --- Numerical Examples --- p.60 / Chapter 4.4. --- Possible Extensions --- p.61 / Chapter 4.5. --- Conclusion and Extensions --- p.63 / Chapter 4.6. --- References --- p.64 / Chapter 4.7. --- Tables --- p.66 / Chapter Chapter 5: --- Research Project in Progress / Chapter 5.1. --- Project 1 -- An Integrated Approach to Taste Test Experiment Within the Prospect Theory Framework --- p.68 / Chapter 5.1.1. --- Experiment Procedure --- p.68 / Chapter 5.1.2. --- Experimental Result --- p.72 / Chapter 5.2. --- Project 2 -- An Integrated Approach to Multi- Dimensional Scaling Problem --- p.75 / Chapter 5.2.1. --- Introduction --- p.75 / Chapter 5.2.2. --- Experiment Procedure --- p.76 / Chapter 5.2.3. --- Questionnaire --- p.78 / Chapter 5.2.4. --- Experimental Result --- p.78

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321977
Date January 1997
ContributorsTse, Ka-Kit., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 88 leaves ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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