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Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-22594
Date January 2013
CreatorsAbrahamsson, Klara
PublisherMalmö högskola, Fakulteten för kultur och samhälle (KS), Malmö högskola/Kultur och samhälle
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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