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Marketing on the Web : empirical studies of advertising and promotion effectiveness /

Diss. Stockholm : Handelshögsk., 2001.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/186181109
Date January 1900
CreatorsDahlén, Micael,
PublisherStockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI),
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceSummary by EFI

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