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A content analysis of relationship marketing conducted by the four major professional sports leagues in North America

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 41 p. Includes abstract. Includes bibliographical references (p. 37-38).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/50000005
Date January 1900
CreatorsZundell, Adam.
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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