The aim of thesis is to propose a sales system of new preparing residential project "Vítkovka" and assess its feasibility. The theoretical part defines the use of methodological apparatus, describe general characteristics of development activities, its history and ongoing processes on residential development. The analytic part focuses on description of the project and its surroundings, elementary business plan, competitive analysis, SWOT analysis and designing a sales system of development project. The conclusion summarizes the findings and makes recommendations whether to implement the project and which system of sales unit to use.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192663 |
| Date | January 2014 |
| Creators | Imrich, Lubomír |
| Contributors | Smrčka, Luboš, Strouhal, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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