In recent years, economical fast development, the corporate faces the globalization expansion, and in under pursue biggest profit premise, every managers tries to utilization each innovation transforms the strategy makes every effort the promotion competitive advantage in the global market. To achieve the enterprise continues forever goal of the development. However, one after another financial scandal erupted in the American and Asia, it impacts the corporate to think about relationship between the corporate competition and the corporate social responsibility.
In the past, to pursues the maximum profit is traditional ideas for the practice of market. Since the corporate scandal erupted, corporate starts to consider how to evaluate the business performance. Moreover, the regards the topics on environmental protection and staff rights and interests attack corporate image seriously. Definitely, more and more evidence to show the ethics orientation obtain the positive benefit.
More and more corporate expresses the social responsibility is helpful for the company. They understand the company can gain the long-term competitive advantage with the fusion for the company image and the corporate social responsibility. They understand the respect from social is not only create the value for the shareholder, but also unfold the intense support environmental protection and the social responsibility.
This study is according to the humanity responsibility, ethics responsibility, the legal liability, in Carroll, Archie B. (1991) The Pyramid of Social Responsibility ( in the Chapter II), and using the case study. It is positive relationship when company provides the result: the company competition and to implement the social responsibility.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0131107-212635 |
| Date | 31 January 2007 |
| Creators | Wang, Hui-Tsen |
| Contributors | Shyh-Jer Chen, Jin-Feng Uen, Liang-Chih Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131107-212635 |
| Rights | campus_withheld, Copyright information available at source archive |
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