Main aim of this diploma thesis is to analyse consumers´ perceptions of corporate social responsibility activities in retail sector. The thesis is dividend into several chapters which include both theoretical and practical part. The theoretical part describe basic explanation, evaluation and implementation of CSR. The practical part includes consumer oriented research as well as some ideas concerning suggestions for consumers and companies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156513 |
| Date | January 2013 |
| Creators | PLEŠINGEROVÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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