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Analýza komunikační kampaně společnosti Billa / Analyses of a communication campaign of Billa

the first chapter deals with the theoretical background as a base for this thesis. It defines the terms marketing communication and commercial communication. In the second half it deals with market research. The second chapter introduces Billa as a part of REWE Group and an important player on the czech market. A Big part of this chapter deals with Billa's communication campaigns. The last chapter introduces one particular campaign and analyses it, using data that were provided by Billa for this purpous.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81406
Date January 2010
CreatorsKučera, Michal
ContributorsPostler, Milan, Tichý, Miloslav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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