The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414148 |
| Date | January 2020 |
| Creators | Miléřová, Eliška |
| Contributors | Mráček, Pavel, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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