This work focuses on risk management in a company that develops its activities through online marketing. Review of literature defines important terms that correspond to a given topic. Mostly we speak of identification, analysis methods and subsequent elimination of the impact of risks. In the analytical part are identified all possible risks for the company, which was established through external and internal environment of the company. Using lessons learned from the practical part contains recommendations on the elimination of risk.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241262 |
| Creators | Šafařík, Pavel |
| Contributors | Zahradník, Ondřej, Smolíková, Lenka |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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