This study presents an overall history of WRR, the first municipally owned radio station and describes the problems it encountered by competing in a commercial Dallas market. The study marks the establishment of WRR in 1920 as a signal transmitter for the Dallas Fire Department, its transition to an entertainment station, the addition of WRR-FM, retirement of long-time Station Manager Durward J. Tucker, heavy financial losses, public complaints, format changes, and the sale of the station. A final chapter provides a summary and recommendations for further study, and concludes that WRR should have left the commercial market when its revenue and ratings began to decline.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504369 |
| Date | 05 1900 |
| Creators | Sachs, Robin Leslie |
| Contributors | Starr, Douglas P., Glick, Edwin L. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 128 leaves : ill., Text |
| Coverage | United States - Texas - Dallas County - Dallas, 1920/1978~ |
| Rights | Public, Sachs, Robin Leslie, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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