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Changes in media mix for leading national advertisers (2003 - 2005) /

Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/144598726
Date January 2007
CreatorsSwain, Matthew D.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceOnline version of thesis

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