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Strategická analýza firmy Bonantrans, a.s. / Strategic Analysis of Bonantrans Company

The impementation of the Strategic Analysis of Bonatrans, a. s. is the main object of the Diploma Thesis. The firm is operating in the market as a supplier of the railway components. Due to the worldwide scope of activities of the firm, the Thesis is focused on the External analysis with the emphasis on the opportunities and threats seeking, arising from the increasing globalization, the high degree of international integration and the changes in the Railway Indusry Sector. The Thesis comprises The International Business Sector Analyis, Competitive Analysis and it takes into account the population growth, urbanization and the impact of climatic change and technological revolution. The practical part of the Thesis is fully based on the theoretical part. After determining the Business Factors of Success and Cmpetitive advantage the Strategic Recommendations for further development of the company are established.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75155
Date January 2010
CreatorsJanečková, Petra
ContributorsDvořák, Jiří, Rýpar, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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