Thesis treats of effectiveness of innovative plan of company HARTMANN – RICO. In forepart I introduce theoretical findings related to innovative strategy and planning investment activity. The second part applies to identification a company, its history, function, range of products and its results. In the next part I present line of products innovation, whose evaluate I make after that. In conclusion I propound my own analysis proposal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222612 |
| Date | January 2010 |
| Creators | Krčálová, Lucie |
| Contributors | Třeška, Marek, Režňáková, Mária |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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