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Lifestyles and uses and gratifications of electronic newspapers in Hong Kong.

by Lau Pui Ki, Vienne. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 100-107). / Abstracts in English and Chinese. / Abstract --- p.i / Abstract (Chinese version) --- p.iv / Acknowledgement --- p.vi / Table of Contents --- p.vii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Review of the literature --- p.6 / Chapter 2.1 --- Uses and Gratifications approach --- p.6 / Chapter 2.2 --- Previous research on Internet and newspaper usage --- p.8 / Chapter 2.3 --- Definition of lifestyle --- p.11 / Chapter 2.4 --- Previous research on lifestyles and media consumption --- p.12 / Chapter 2.5 --- Measurement of lifestyles --- p.15 / Chapter 2.6 --- Definition of electronic newspapers --- p.17 / Chapter 2.7 --- News content of electronic newspapers --- p.18 / Chapter 2.8 --- Attributes of electronic newspapers --- p.19 / Chapter Chapter 3: --- Research Questions and Methodology --- p.24 / Chapter 3.1 --- Research Questions --- p.24 / Chapter 3.2 --- Methodology --- p.27 / Chapter 3.2.1 --- Sampling --- p.27 / Chapter 3.2.2 --- Definition of information workers --- p.28 / Chapter 3.2.3 --- Sampling procedure --- p.29 / Chapter 3.2.4 --- Survey instruments --- p.32 / Chapter 3.2.5 --- Measuring the lifestyles of e-paper readers in Hong Kong --- p.32 / Chapter 3.2.6 --- Measuring the gratifications sought from electronic newspaper using --- p.33 / Chapter 3.2.7 --- Measuring the use of attributes in electronic newspapers --- p.34 / Chapter 3.2.8 --- Measuring electronic newspaper consumption --- p.35 / Chapter 3.2.9 --- Measuring the use of traditional media --- p.35 / Chapter 3.2.10 --- Measuring Demographics --- p.35 / Chapter 3.2.11 --- Analytical Procedure --- p.36 / Chapter Chapter 4: --- Findings of the research --- p.38 / Chapter 4.1 --- Lifestyles of information workers and university students --- p.38 / Chapter 4.2 --- Gratifications sought from electronic newspapers use --- p.40 / Chapter 4.3 --- The interrelationship between lifestyles and gratifications sought --- p.43 / Chapter 4.4 --- Predictability of demographics and lifestyles on gratifications sought from electronic newspapers --- p.46 / Chapter 4.5 --- Factoring special attributes of electronic newspapers --- p.48 / Chapter 4.6 --- Predicting electronic newspapers consumption --- p.51 / Chapter 4.7 --- Predicting the use of attributes in electronic newspapers --- p.56 / Chapter Chapter 5: --- Discussion and Conclusion --- p.61 / Chapter Chapter 6: --- Implications and Limitations --- p.73 / Chapter 6.1 --- Implications and suggestions for improving online news services --- p.73 / Chapter 6.2 --- Limitations and recommendations --- p.76 / Appendix A生活模式與電子報章使用與滿足問卷調查 --- p.83 / Appendix B Questionnaire: Lifestyles and Uses and Gratifications of Electronic Newspapers in Hong Kong --- p.88 / Appendix c 生活模式與電子報章使用與滿足問卷調查(電話訪問) --- p.93 / Bibliography --- p.100

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323345
Date January 2001
ContributorsLau, Pui Ki., Chinese University of Hong Kong Graduate School. Division of Communication.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, viii, 107 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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