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Návrh marketingové strategie pro společnost Dach system s.r.o. / Marketing Strategy for the Dach System Company

The diploma thesis focuses on the creation of a marketing strategy proposal for the company Dach system s.r.o. The thesis is standardly split into the theoretical, practical and propositional part. The theoretical part contains an overview and research of selected resources and the practical part, being rooted in the aim of the paper itself, focuses on the analysis of external and internal environment of the company. Bearing in mind the current activities of the company, the propositional part introduces upon the basis of the results of the particular analyses detailed solution proposals, which will lead to a further development of the company and to an increase in its competitiveness.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224493
Date January 2014
CreatorsUrbášková, Jana
ContributorsRNDr. Ing. Miroslav Rössler, CSc., MBA, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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