The main objectiv of the thesis was to analyze commercial communication of ČSOB with own clients with focus on young people and then to recommend improvements of communications with this segment. As a background for recommandation was used questionnaire among students.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162304 |
| Date | January 2012 |
| Creators | Leskovec, Jan |
| Contributors | Postler, Milan, Tomášek, Karel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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