The aim of this work is to identify the possibilities of the complementary usage of two analytical methods of data analysis, OLAP analysis and data mining represented by GUHA association rule mining. The usage of these two methods in the context of proposed scenarios on one dataset presumes a synergistic effect, surpassing the knowledge acquired by these two methods independently. This is the main contribution of the work. Another contribution is the original use of GUHA association rules where the mining is performed on aggregated data. In their abilities, GUHA association rules outperform classic association rules referred to the literature. The experiments on real data demonstrate the finding of unusual trends in data that would be very difficult to acquire using standard methods of OLAP analysis, the time consuming manual browsing of an OLAP cube. On the other hand, the actual use of association rules loses a general overview of data. It is possible to declare that these two methods complement each other very well. The part of the solution is also usage of LMCL scripting language that automates selected parts of the data mining process. The proposed recommender system would shield the user from association rules, thereby enabling common analysts ignorant of the association rules to use their possibilities. The thesis combines quantitative and qualitative research. Quantitative research is represented by experiments on a real dataset, proposal of a recommender system and implementation of the selected parts of the association rules mining process by LISp-Miner Control Language. Qualitative research is represented by structured interviews with selected experts from the fields of data mining and business intelligence who confirm the meaningfulness of the proposed methods.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201130 |
| Date | January 2010 |
| Creators | Chudán, David |
| Contributors | Svátek, Vojtěch, Máša, Petr, Novotný, Ota, Kléma, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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