<p>GREENWOOD, PAUL BRIAN. Sport Fan Team Identification in a Professional Expansion Setting. (Under the direction of Michael A. Kanters.) This study assessed the relationship between team identification of sport fans and a number of different variables including but not limited to: the reasons for initially becoming a fan, specific sport knowledge, and purchasing behavior. A non-random sample of spectators (N = 356) at an Arena Football League (AFL) game completed a survey designed to identify or measure the aforementioned variables. A t-test revealed that males reported significantly higher levels of team identification than females. Analysis using a Pearson correlation matrix showed a positive correlation between team identification and sport knowledge, attendance rate, and purchasing behavior. Likewise, a positive correlation was found between team identification and the following reasons for initially becoming a fan: closest team, born and/or live in the city and/or state, team success, the players and/or coaches, parents and/or family influence, and the tailgating and party atmosphere. The findings have important implications for professional sport franchises in terms of tailoring marketing efforts for potential fans.<P>
Identifer | oai:union.ndltd.org:NCSU/oai:NCSU:etd-20010703-110532 |
Date | 12 July 2001 |
Creators | Greenwood, Paul Brian |
Contributors | Michael Kanters, Nancy McGehee, Larry Gustke |
Publisher | NCSU |
Source Sets | North Carolina State University |
Language | English |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | http://www.lib.ncsu.edu/theses/available/etd-20010703-110532 |
Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to NC State University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
Page generated in 0.0017 seconds