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The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior

The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in producing satisfaction or frustration. Second, reference groups influence kinds of behavior, i.e., they establish approved patterns of behavior.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc332593
Date05 1900
CreatorsEvans, Alton W.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Evans, Alton W., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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