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Product symbolic status: development of a scale to assess different product types

The literature on status, product symbolism, product involvement, and reference
group influence is reviewed to conceptually define the Product Symbolic Status
construct. The research consisted of two studies (N = 524) that examined 17 different
product types to develop and validate the Product Symbolic Status (PSS) scale. The PSS
scale is comprised of four facets: self-concept, impression management, lifestyle, and
social visibility. The PSS scale consists of nine items which produced an average
reliability of α = .90 and showed evidence of convergent and discriminant validity in
MTMM analyses with the constructs of product value-expressiveness, product
involvement, and product exclusivity/luxury. The PSS scale can also be used for brand
symbolic status research. The marketing and advertising research implications are
discussed.

Identiferoai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/4222
Date30 October 2006
CreatorsWright, James Arthur
ContributorsSamuelson, Charles D.
PublisherTexas A&M University
Source SetsTexas A and M University
Languageen_US
Detected LanguageEnglish
TypeBook, Thesis, Electronic Dissertation, text
Format242848 bytes, electronic, application/pdf, born digital

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