The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in producing satisfaction or frustration. Second, reference groups influence kinds of behavior, i.e., they establish approved patterns of behavior.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332593 |
| Date | 05 1900 |
| Creators | Evans, Alton W. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Evans, Alton W., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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