The aim of this thesis is suggesting marketing strategy of tourist region Šumava. The theoretical part is focused on elaboration theory related to the tourism. There are defined the basic terms and there is also evaluated position of tourism in regional development and national and world economy as well. In the practical part there is defined region the thesis is about and then there is subjected to comparison attendance of Pilsen region, South Bohemian region and touristic region Šumava towards other regions of the Czech republic. In the end of the practical part there is thanks to marketing mix prepared the marketing strategy of touristic region Šumava, which is the aim of this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198816 |
| Date | January 2013 |
| Creators | Zippererová, Iva |
| Contributors | Kouřilová, Jana, Silovská, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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