Småland is a region within Sweden that has many successful businesses that have internationalized to other markets with adequate results. IKEA, Husqvarna, Norden Machinery, and many more are prime examples of firms that have made successful entries to other markets. Therefore, this study aims to find the fundamental reasons why Småland businesses are so successful in their internationalization process, and how the culture of the region Småland may affect the process as a whole. Firms of different sizes have been given the opportunity to share their insights and opinions about their internationalization process, and how Småland functions as a suitable business environment. Furthermore, this study strives to give a dynamic and unique perspective of Småland’s business culture functions in the business world. The study has a qualitative method with a thematic and abductive approach which allows the authors to draw their own conclusions based on the appendix and ask open-ended questions as well as follow-up questions. Different theoretical frameworks such as the Uppsala Model, institutional theory, market selection process, and three pillars of Hofstede’s value dimensions have been used in order to conduct an adequate analysis of the research question. Moreover, the gathered data from the participants in the study has been used to link it to the different theories used, as well as emphasize our own opinion on the relevant matter. Småland’s business culture plays a vital role within organizations and their internationalization endeavors.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-130375 |
| Date | January 2024 |
| Creators | Ljung, Sebastian, Mattsson, Teddy |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0037 seconds