This thesis focuses on the mass media cover of ”Smart textiles”. The Swedish”smart” textiles are developed in Borås and are a mix of ordinary textile and new technology. I analyse the article with a text analysis method, looking at themes and the language’s propositions in focus. Context and the actors in the articles are also important in the analysis. Many women occur as developers of the new smart technical product, a field often knowed as a typical male subject. My theories were then focused on women and technology and the gender aspects. I also use theories about medial enthusiasm, and how media use to discuss and report about new technology. Optimistic visions about the smart textiles are common in the articles, also the local journalists and the local media. The smart textile’s main context is the region itself, and the smart textile is important for Borås local and regional development. Technology is an important asset in region development and smart textile technology in Borås is expected to create new job opportunities making Borås an attraction region to move to. / Presenterade examensarbetet, som förutom c-uppsatsen bestod av bokproduktionen "Bland high-tech knallar och modebloggar".
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-59060 |
| Date | January 2010 |
| Creators | von Wachenfeldt, Maria |
| Publisher | Linköpings universitet, Kultur, samhälle, mediegestaltning |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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