This thesis examines the influence of social advertising on Czech society. The theoretical section clarifies the concepts related to social advertising and psychology of advertising. In the practical section a survey, whose main objective was to determine which factors would effectively motivate respondents to a healthy way of life, what are the obstacles and how should the social advertising promoting it look like, was carried out. The survey was conducted on a sample of 514 respondents. The acquired data were evaluated by a statistical software Statistica 12 and a Microsoft Excel spreadsheet. Based on the data evaluation recommendations for organisations dealing with this issue have been drawn.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179853 |
| Date | January 2014 |
| Creators | Hrazdírová, Nela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds