Thesis deals with the processing of a marketing plan for Slovácký sklípek. The theoretical part is a review of literature that focuses on the description of marketing, marketing plan and other terms that this issue is directly related. The literature review used
the recommended literature and articles from websites.
The practical part is focused on describing the current state of the wine shop
and the formulation of a marketing plan. Evaluates the macro environment and micro environment wine shop. Defined are the strengths and weaknesses as well as threats and opportunities that may arise. From the above analysis it is handled major part marketing plan. The marketing plan is a newly formulated marketing mix, budget, schedule and control the various activities. Product, price, distribution and promotion are designed to appropriately addressed the target group of customers.
The conclusion is defined timetable and implementation plan for 2016, which describes
the various marketing activities, and is executed budget expenditure. The last part
of the planned system of monitoring implementation of activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259900 |
| Date | January 2016 |
| Creators | Matoušková, Daniela |
| Contributors | Štůsek, Jaromír, Marie, Marie |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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