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Vliv současné reklamy na spotřební chování obyvatel v ČR / The influence of advertising on the expenditure of consumers in the Czech republic

The main object of my diploma thesis is try to find out if the consumers in the Czech republic are influenced by advertising or not. The first part is focused on advertising, forms and the advertising media. Second chapter deals with the the theory and consumer behavior, the typology and making decisions. Second part is based on statistics and points to the research about advertising. The last chapter describes the results of my own research among people in the Czech republic, mainly people living on the South of Bohemia and in Prague.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206984
Date January 2015
CreatorsKoschantová, Klára
ContributorsLhotáková, Markéta, Olšanová, Květa
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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