The master final paper analyzes the qualitative and quantitative aspects of TV commercial. It gives the analysis of TV commercial development aspects and its peculiarities, presented in Lithuanian and foreign literature, it also presents the role of modern business organizations in communication process. It emphasizes the advantages and disadvantages of TV commercial, the TV commercial development and organizational principles in order to ensure the maximum advertising effect on target audience. The empirical part presents the research results in order to estimate the audience, that are the advertising clients’ potential buyers, attitude to Šiauliai Region Television; and the peculiarities of their behaviour. It also estimates the attitudes and motivation of the clients that use the advertising products provided by Šiauliai Region Television. The research results enabled to confirm the hypothesis and to state that firstly, the audience differentiation should be applied in order to ensure the effectiveness of TV commercial; secondly, Region Television could be socially and economically efficient, if the TV commercial clients’ essential target market segments are this region residents.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060609_182739-19302 |
| Date | 09 June 2006 |
| Creators | Šedžius, Andrius |
| Contributors | Juknevičienė, Vita, Ruškus, Jonas, Stankevičienė, Jūratė, Dagytė, Ina, Vaškelaitis, Vytautas, Krisčiūnas, Kęstutis, Dubinas, Valentinas, Merkys, Gediminas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060609_182739-19302 |
| Rights | Unrestricted |
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