Haluzová. K., Ethics and Low in advertising. Diploma thesis. Brno, 2013. This thesis provides a comprehensive view of the development and regulation of advertising messages only within its definition of marketing, but also with regard to the ethical and legal concepts. These concepts are at work made especially with regard to advertising self-regulation, with regard to the Code of Ethics advertising, and the regulations of public and private rights and to assist the understanding of the problems described in the work and serve as a tool for effective advertising in accordance with both the law and the ethics.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:176973 |
| Date | January 2014 |
| Creators | Haluzová, Kristýna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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